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What are the different types of analytics that are done by SupraScoop?

SupraScoop offers a number of analytic capabilities with regards to your campaigns. These analytics capabilities are dependent on your current subscription, as some plans are limited. Please visit our pricing page for more details about what is offered with our various subscription plans.
  1. Location analysis
  2. SupraScoop performs location analysis on the incoming leads, in order to effectively identify where your results are coming from. A pinpointed map is produced for you to view the location, along with the name of the location and the date and time of which the lead was produced.

    Location analysis

    In order to make the location analysis more graphic and understandable for you, a worldwide map is provided with coloured hot spots used to indicate where your results are being produced, as well as the volume of leads being produced in each specific location around the world.

    Location analysis map

  3. Sentiment analysis
  4. SupraScoop makes use of natural language processing (NLP), text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is sometimes referred to as opinion mining or emotion artificial intelligence (AI).

    Sentiment analysis chart Sentiment analysis

  5. Gender analysis
  6. SupraScoop also perform effective demographic analysis on your generated leads. This refers to a specific set of techniques that make use of natural language processing (NLP), text analysis, computational linguistics, and biometrics to determine population estimates by gender.

    Demographic analysis Please note that gender analysis is only available to premium subscription holders and higher.

  7. Age analysis
  8. Additionally, SupraScoop effectively performs demographic analysis on your generated leads, by making use of natural language processing (NLP), text analysis, computational linguistics, and biometrics to determine population estimates by age.

    Age analysis Please note that age analysis is only available to premium subscription holders and higher.

How do I interpret the SupraScoop analytics?

The analyses performed by the SupraScoop system illustrates a percentage of how sure we are of a certain statistic; however, these analyses are not definite. For example, in the age analysis conducted above, the analysis illustrates that we are 62% confident that the author of the specific lead is female. Therefore, the various analyses that are conducted by the system are simply probability and estimation related. This is the same with regards to the age and sentiment analysis that is performed by the system on your generated leads.